by Leah Barkoukis
Backlash over Bud Light’s controversial partnership with trans activist Dylan Mulvaney is continuing to take a toll on the brand, new sales numbers show.
For the week that ended April 22, off-premise sales volume, which is the beer sold outside of restaurants and bars, fell by 26.1 percent from a year earlier, Beer Business Daily reports. The week prior they were down 21.1 percent. For the year overall, sales are down 8 percent.
“The shocking deterioration of Bud Light Blue’s market share continued apace through the third week of April – and actually somehow worsened. We’ve never seen such a dramatic shift in national share in such a short period of time,” Beer Business Daily said.
Meanwhile, competitors Coors Light and Miller Lite have seen an increase in sales.
Conservatives saw the new numbers as a sign the boycott is working.
Two marketing executives are on leave after the Mulvaney controversy and parent company Anheuser-Busch is reportedly set to spend big money on a marketing blitz to recover its image.
Used my 22 and shot the last 4 cans of bud light instead of drinking them. Just bought a 36 pack of Coors Lite
Buck wudbeiser
I hate alcohol but BL taste like horse pee pee and when I go out I usually get a corona with lime and salt!
You hate alcohol, but when you go out, you USUALLY get a Corona with lime and salt? That doesn’t sound like someone who hates alcohol.
The same company that owns Budweiser owns Corona. So, what is the point of your post?
I imagine that the rest of these companies that are thinking of supporting this idiotic Woke agenda are rethinking their plans after this boycott.
Go “woke” go broke.